The Makeover GroupCase Study
Il Panforte del Mugnaio
From a recipe to a real business in 90 days
The situation
An incredible product, no business around it
An incredible panforte, and no business around it. Just a product people loved, with no structure around it.
What we built
A whole business, in 90 days
- A full business plan with a clear north star
- The commercials and financial model, so every decision has numbers behind it
- The brand and website, so people can find them and trust them
- The social presence and sales channels, so the story reaches the right people
The result
In business and succeeding
90 days
Six months on, they are in business and succeeding. They did not need a bigger recipe. They needed a business around it.