The Makeover GroupCase Study
El Tigre
A pre-launch financial engine for a pizza delivery startup
The situation
A great product, no financial infrastructure
El Tigre is a sourdough pizza delivery business founded by a pizza pro with over 10 years in the trade, but with no financial infrastructure to launch on.
What we built
An 8-week pre-launch engine
- Financial models, P&L and a custom chart of accounts
- The accounting software, processes and systems
- A unit-economics model: cost per pizza, delivery margins by zone
- Monthly reporting for metric tracking and accountability
The result
They launched on numbers, not hope
45% vs 25%
Real-time visibility from day one, pricing driven by real margins (in-store margherita at 45% vs 25% for far-zone delivery), and a 12-week rolling cashflow forecast guiding hiring, inventory and spend.